The Most Important Skills to Develop as a Beginning Self-Publisher

To sell any product on Amazon well, we need two things:

1. a good product
2. good marketing of the product

Because books are not high ticket products, selling is embedded within the product page. The goal of marketing is to get eyeballs on the product page. There are several ways to market a book worth looking into:

1. AMS Ads
2. Book promotion sites
3. ARC Reviews + FB Groups
4. Content marketing

Regardless, a beginning self-publisher should focus on how to do quality control for written work (non fiction etc.) as well as gain the skill to promote a book themselves (book launch). In this process, they should also learn how to accumulate an audience they own so they are not at the mercy of a platform.

In the future, lets dive into each way to market a book more deeply, as well as understand the makeup of an excellent non-fiction title.